What’s new in 2018: five trends in influencer marketing and social video

  2017 was a turning point for both influencer marketing and social video. But what are the expectations for 2018? Five expected trends in influencer marketing and social video:   1. Long term influencer relationships 2018 will be the year of more long term partnerships between brands and influencers. Instead of working on campaigns with

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Better safe than sorry: legal guidelines for influencer marketing

  With the increasing use of influencer marketing in 2017, the Federal Trade Commission (FTC) introduced some endorsement guidelines. Officially, these guidelines only apply in the United States. But prepare for a stricter regulation to spread to other countries too. Better be safe than sorry, right? Up to 93 percent of paid endorsements remain undisclosed by

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Job Offer: ‘Account Manager’ at Chase Creative

  About Chase Creative Chase Creative is a social story agency, originated from our digital community Chase. We create influencer marketing campaigns, social media videos and other social projects for brands. We use our publishing expertise to reach millennial audiences and monitor campaign goals. By working with Chase Creative, brands and partners create quality opportunities

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Influencer marketing: setting the dots on the i

  Too much bullshit is going on about influencer marketing and the term itself is used for all sorts of things. So let’s get things straight first: an influencer is not just someone who is popular on social media, not someone constantly checking their social feed, not someone that has no offline activities,.. A social

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Why do social stories work better than advertising?

Day by day, it is getting more difficult to reach out to your audience. Not only because of the constant growing numbers of media messages trying to catch our attention. Also because of a global drop in trust. Let us explain why social stories work better than advertising. Edelmann, one of the biggest pr-agencies in

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Essentials for a successful social video

A social video is a captivating short-form video, optimized for mobile viewing and crafted to drive engagement actions on social networks. A successful social video is a thumbstopper in the endless Facebook, Twitter, Instagram and Snapchat feeds. Brands and organisations can use this type of video to talk to their audience. And unlike television, the

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Five storytelling tips for your social media manager

  Storytelling has a different logic if used online and via social media. That’s why you should always keep the following tips at the back of your head. Pieter Blomme, our colleague and digital storytelling expert, explains:   1. Catch the attention of your audience. Catch it fast. How can you turn your story into

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