5 storytelling secrets by millennial filmmaker Johnny Harris

  Johnny Harris is Vox’s one-man band filmmaker who makes documentaries as if he were a YouTuber. He combines cinematic storytelling with motion graphics to put the daily news in context. For his latest project, he travels the globe to tell stories on borders. In a previous life, Johnny studied international relations at uni. He

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This is why social stories make better advertising

  Day by day, it is getting more difficult to reach out to your audience. A constantly growing number of media messages is trying to catch our attention. Social storytelling is a means of directing that attention towards your own brand. Want more engagement? Tell a story that’s irresistible to share. Want more loyalty? Connect

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5 new social media tools for 2018

  We’re always on the lookout for new social media tools to experiment with. Here are the new social media tools we got to know at Vidcon Europe 2018. Text by Helena Verheye, header picture by Jennifer Kesteleyn   1. Crystal Crystal is a personality platform, especially handy if you are managing a team. The

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What’s new in 2018: five trends in influencer marketing and social video

  2017 was a turning point for both influencer marketing and social video. But what are the expectations for 2018? Here are five expected trends in influencer marketing and social video. Text by Helena Verheye   1. Long-term influencer relationships 2018 will be the year of more long-term partnerships between brands and influencers. Instead of

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Influencer marketing: setting the dots on the i

  Too much bullshit is going on about influencer marketing and the term itself is used for all sorts of things. So let’s get things straight first: an influencer is not just someone who is popular on social media, not someone constantly checking their social feed, not someone that has no offline activities,… Text by

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Essentials for a successful social video

  A social video is a captivating short-form video, optimized for mobile viewing and crafted to drive engagement actions on social networks. A successful social video is a thumbstopper in the endless Facebook, Twitter, Instagram, and Snapchat feeds. Brands and organizations can use this type of video to talk to their audience. And unlike television,

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Five storytelling hacks for your social media management

  Storytelling has a different logic if used online and via social media. That’s why you should always keep the following tips at the back of your head.  Text by Pieter Blomme, digital storytelling expert at Chase Creative.   1. Catch the attention of your audience. Catch it fast. How can you turn your story

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