Better safe than sorry: legal guidelines for influencer marketing
With the increasing use of influencer marketing in 2017, the Federal Trade Commission (FTC) introduced some endorsement guidelines. Officially, these guidelines only apply in the United States. Prepare for a stricter regulation to spread to other countries. Better safe than sorry, right?
Up to 93 percent of paid endorsements remain undisclosed by both brands and influencers. In 2017, the FTC already filed a case against individual influencers who failed to disclose ownership ties for paid sponsorship promotions.
FTC Endorsement Guidelines
The infographic below, made by Mediakix, shows a summary of the new FTC guidelines. The bottom line of all these rules is to be more transparent about influencer partnerships.
Why influencer marketing?
- Offers high ROI
- And builds trust
- Works great in the conversion phase
Why work with Chase Creative for your influencer marketing?
- Finding the right influencers to fit your brand
- Our existing network of influencers
- Experience with influencer management
Do you want your own influencer marketing campaign? Contact us